Financial Services Marketing Agency

Better Data.
Sharper Marketing.
Superior Results.

AAYT helps financial services firms improve positioning, demand, conversion, and marketing automation to deliver sustained growth. We combine data-led strategy, AI-first execution, and senior judgment every step of the way.

Built for compliance-aware financial services teams.

Client results, delivered

Business impact
+15%
YoY revenue growth
Driven by our 12-month engagement
Demand generated
146
MQLs in Q2 2026
$112 paid-media cost per MQL
Pipeline conversion
+31%
MQL-to-opportunity rate
Moved from 16% to 21% of MQLs
Sales conversion
+20%
Opportunity-to-win rate
Moved from 20% to 24% of opportunities

Source: Client CRM, advertising platforms, and financial reporting. One anonymized 24-person NYC-based wealth management firm; results vary.

How we deliver results for you

Data-Led Strategy. AI-First Execution. Senior Judgment Everywhere It Matters.

Senior practitioners set the objective, read the data against two decades of running growth programs, and approve every client-facing decision. AI makes the work faster and sharper.

Clean Data, Informed Decisions

Your evidence already exists, scattered across analytics, CRM, customer records, and campaign platforms. We connect and clean it so the numbers agree before anyone relies on them. Where usable data is missing, we source external evidence and document its limits.

Better, Faster, Cheaper

AI assists research, synthesis, analysis, production, QA, and iteration. Coming from custom software development, we build real pipelines and integrations rather than improvised prompts copied between disconnected tools.

SENIOR EXPERTS OWN JUDGMENT

Senior ownership helps define objectives, validates sources, decide tradeoffs, and approve client-facing work. Automation never owns consequential decisions.

Built to keep working for you

Approvals stay with you, and so do the accounts, data, and assets we work in. The systems, pipelines, measurement setup, and documentation are handed over as we go, so the work keeps producing value even after we stop working together.

Where the work starts: launch, improve, or scale

Situation changes the constraint, not the operating sequence.

Launch

Resolve a decision-critical uncertainty or market-facing readiness constraint.

Improve

Find the binding performance bottleneck in an underperforming growth path.

Scale

Test repeatability, economics, capacity, control, and handoffs before expanding.

Identify the top constraint

Six connected systems to identify the binding constraint.

Strategy

Market, ICP, proposition, and the thesis to test.

Demand

Create and convert qualified market interest.

Revenue

Turn interest into measurable commercial progression.

Lifecycle

Onboarding, retention, expansion, and referrals.

SUPPORT INFRASTRUCTURE ACROSS THE FOUR SYSTEMS ABOVE

Intelligence

Evidence, economics, and decision rules across every stage.

Growth Ops

Ownership, review, documentation, and handoff to your team.

One operating sequence, applied every time

Five steps, repeated each pass to work through the next binding constraint.

  1. Define the outcomeClarify the commercial outcome, decision, owner, timing, and non-negotiable boundaries.
  2. Diagnose the systemsAssess the six systems to identify evidence gaps, readiness issues, dependencies, and performance barriers.
  3. Prioritize what mattersSelect the constraint most likely to change the commercial decision.
  4. Make a targeted moveRun the smallest responsible test or intervention that can reduce uncertainty or improve a measurable signal.
  5. Measure, decide, iterateCompare results with the agreed threshold, capture what changed, and decide whether to proceed, refine, scale, maintain, pause, or stop.
  6. Run the next passStep 05 feeds step 01. The sequence starts again from updated evidence and targets the next binding constraint.
See the full six-system model and operating sequence →
“We’re a data-obsessed, AI-native marketing agency built for the modern era. We move your revenue and profit numbers using every piece of trustworthy data we can find, senior judgment where it counts, and AI that raises throughput and holds cost down without giving up quality.”
Mike Caha, founder of AAYT.

Mike Caha, MBAFounder · Head of Client Solutions

Mike Caha has spent two decades building and operating digital growth programs as a founder-entrepreneur and agency operator across digital media, marketing, and cybersecurity software, managing more than $11 million in Google Ads and paid-media investment along the way. That work has been done inside regulated environments, carrying compliance rigor over from anti-money laundering work, and it leans on applied AI, operational efficiency, and custom software built to drive business results and automate workflows.

Read About AAYT →
Compliance-aware from the start

Fewer Redlines. Faster Throughput.

Review is planned into the work from the first draft rather than bolted on at the end, so marketing reaches approval with less rework and less waiting. We coordinate with your compliance team or counsel when required.

AAYT does not provide legal opinions, compliance certification, or guaranteed regulatory outcomes.

Built Into the Work

Claim evidence, disclosures, source traceability, and review steps.

Fewer Cycles

Fewer items come back marked up, so execution keeps moving.

Approval

Your compliance team or counsel keeps final say on everything client-facing.

How to get started

Start With a Free Report, or Engage Us Directly

Two ways in. Fill out one short form and we research your growth path, then send back findings within five business days, at no cost, with no call to sit through and no obligation. Or skip the report and engage us directly on a single priority or an ongoing workstream.

Your top questions, answered

Questions Financial Services Buyers Ask First

What is a financial services marketing agency?

It plans and runs marketing for financial firms while accounting for sector-specific buying journeys, claims, approvals, and measurement needs. AAYT works only in financial services, so your buyer, sales cycle, and review process are the starting point rather than something to explain first.

What does AI-first mean, and where does AI touch our account?

AI-first means the delivery model is built on AI pipelines and integrations we run against your data and platforms, not prompts copied between disconnected tools.

In practice AI assists research, synthesis, analysis, production, personalization, quality assurance, and iteration across strategy, demand, content, websites, nurture, analytics, and testing. What you get from that is speed and breadth: more evidence reviewed, more variants tested, and shorter turnaround between a finding and a change in market.

Senior practitioners define strategy, validate evidence, and make the tradeoffs. Nothing client-facing ships without senior review, and your compliance team or counsel keeps final approval.

Does AAYT replace our compliance team or counsel?

No. AAYT structures claim evidence and review workflows around the marketing work, and builds your compliance requirements in from the first step rather than at the end. That lowers the burden on your compliance team or counsel, means fewer redlines, and keeps throughput up. Your compliance team or counsel keeps final approval.

How do you work with our internal marketing team?

We take the parts your team does not have capacity or specialist depth for, and document as we go so the work transfers rather than stays with us. Ownership, review, and approvals sit where you want them, agreed before work starts.

What if we already have an agency in place?

Then we scope around them. Most engagements start on a single constraint your current setup is not addressing, with clear boundaries on channels and accounts so nothing gets run twice. If the diagnostic says your incumbent is the right owner of the fix, we will tell you that.

What do we own if the engagement ends?

Accounts, data, content, and documentation stay yours. We build inside your platforms wherever possible and hand over access, source files, and the measurement setup as we go, so the systems keep producing pipeline and insight after we stop working together instead of leaving with us.

What happens after I request a Growth Opportunity Report?

We confirm the review scope within 24 hours. We deliver three-to-five findings, relevant peer context, and one priority action within five business days. If you would like to talk the findings through, we can set up an optional call, and if it makes sense for both sides, that can turn into an engagement.

Talk Through Your Growth Path With a Senior Practitioner

A 30-minute strategy call. Bring the market and the priority you care about, and we will tell you where the constraint most likely sits and what it would take to move it.