Win clients, grow assets, and raise capital, with marketing that clears compliance and converts.
More policies and loans written, more deposits and assets gathered, more capital raised. Growth marketing for insurers, banks, fintechs, and the investment firms a regulator can scrutinize, with compliance built into every brief.
If a regulator can scrutinize your marketing,
we should be running it.
We don't market for everyone. We go deep where the rules are strict, the disclosures are mandatory, and the wrong word draws scrutiny. Pick your industry to see how we work inside it.
Insurance
Grow your book with life, annuity, and P&C campaigns that clear state DOI advertising and NAIC model rules.
Fintech & Digital Assets
Launch and scale without outrunning UDAAP, advertising, disclosure, and digital-asset marketing obligations.
Banking & Credit Unions
Deposit and member growth campaigns that clear NCUA and FDIC advertising and share-insurance rules.
Alternative Investments
Fund decks, investor collateral, and capital raises that stay inside Reg D 506(b)/(c) limits.
Mortgage & Lending
Rate and product marketing compliant with TILA, RESPA, and fair lending rules.
Investment & Wealth Management
Grow AUM without tripping the SEC Marketing Rule on testimonials, endorsements, or performance.
Not on the list? If a rulebook governs your marketing, it's exactly what we're built to run.
The AAYT difference
Two ledgers, one system.
Most agencies hand you a campaign and leave you to defend it alone. We keep two ledgers, the growth your leadership tracks and the compliance your reviewers have to sign, and hold both to the same rigor. Then we put it on a clock.
Qualified lead pipeline last 6 months
Attribution by channel this month
The growth engine
A growth engine, not a one-off campaign.
Campaigns end. A system compounds. We wire your channels into a loop where every asset feeds the next, audiences build, and budget moves to what is working, so each turn drives more pipeline than the last. Compliance is built into the hub, so the wheel spins faster instead of stalling in review.
- →Cleared faster means shipped more. Fewer redline rounds means more campaigns live, more shots on goal.
- →Every dollar attributed. We measure and test each channel, then move budget to what compounds.
- →Proof becomes reach. Results and approved assets get reinvested into the next turn of the wheel.
From audience to won business.
Illustrative pipelineRelative stage-to-stage conversion, illustrative. Your funnel is modeled from your real channel and pipeline data.
A complete growth system, every layer precleared.
The full marketing stack, from brand to capital, run by senior operators and built to clear review the first time. Take one layer, a few, or the whole system, and start wherever you are.
Naming, identity, and a messaging architecture that sets you apart from the next firm, defensible claims, no empty superlatives.
Shape your positioningCommentary, guides, and lead magnets in your firm's voice, precleared against advertising and suitability rules.
Explore contentPartner and advisor LinkedIn presence, ghostwritten posts and profiles built to grow reach while honoring testimonial and endorsement limits.
Grow your social presenceEarned placements, expert commentary, and award submissions, positioning your principals as credible voices, with claims substantiated.
Explore PR & awardsSearch and social with disclosure-vetted creative, fair-balance copy, and targeting that respects investor qualification limits.
Build your demand engineConversion-focused sites with embedded disclosures, accessible design, and content that earns ranking without overpromising.
Explore web & SEONurture journeys with suppression logic, archived sends, and templated disclosures so every touch is captured.
See email & automationFund decks, pitchbooks, one page summaries, and DDQ support, investor materials that read as sharp and stay inside Reg D limits.
See investor collateralA standing review desk for your existing materials, plus the archiving infrastructure to retrieve any asset on request.
Visit the review deskCore outcomes
The faster your marketing clears, the faster you grow.
Compliance by default isn't only risk control. It's what lets growth compound. Here's what changes for the teams we run the system for.
Work that ships on schedule, not after three rounds of redlines.
Because the rules are in the brief, materials clear review the first time. Campaigns launch when the calendar says, not when the comments finally stop.
A compounding pipeline of qualified, right-fit prospects.
Channels engineered to grow inside the rules, so you add assets, members, and capital without tripping solicitation or suitability limits.
An examination-ready record behind every asset.
Versions, approvals, and disclosures archived as you go, so a records retention request or an exam is a quick retrieval, not a fire drill.
A full marketing department without a full-time hire.
Nine disciplines and founder-level judgment on a scoped retainer, the range of an agency, the accountability of an in-house lead, none of the ramp.
Compliance isn't a gate
at the end. It's step one.
A four stage operating system that keeps your compliance officer in the loop from the first brief, so nothing gets built that can't ship.
Intake & rule map
We catalog the regulations, registrations, and internal policies that govern your marketing before a word is written.
Build to spec
Creative and copy are produced against that map, with required disclosures and substantiation drafted alongside.
Review & sign off
Materials route through your compliance team in a tracked workflow. Comments, versions, and approvals are all preserved.
Ship & archive
Approved assets launch and are simultaneously archived to a retrievable, examination-ready record.
Work we produce.
A sample of what we make for regulated brands, from SEO and websites to brand systems, content, and investor collateral, every piece built to clear review and perform. Drop in your own to preview the layout.
Who you will work with
"Growth and compliance kept getting treated as enemies. After 20 years building marketing engines, I know they are not. The same discipline that keeps you compliant is what makes the growth compound."
Mike Caha, Founder · MBA
More than 20 years in marketing, with growth instincts from SaaS and compliance rigor from anti-money-laundering work. I have managed over $3M in paid digital media and overseen properties drawing tens of millions of pageviews a month, across analytics and data, SEO and Google Ads, web development and design, white papers, presentations, and applied AI. That work is now wired into AAYT as an automated data and analytics layer, so every campaign is measured, attributed, and optimized as it runs, not reviewed months later.
What closes the gaps a regulator can find?
Where the alternatives leave gaps a regulator can find, the system is built to close them from the first brief.
| What matters | Generalist agencyOutsourced, broad focus | In-house hireOne person, on payroll | AAYTRegulated growth system |
|---|---|---|---|
| Regulatory fluency | Learns on your time | Depends on the hire | Specialist by design |
| Compliance in the brief | Bolted on at the end | Only if you have compliance staff | From the first brief |
| Who does the work | Junior account teams | One person's bandwidth | Senior-only, founder-led |
| Recordkeeping & archiving | Not their job | Your systems to run | Recordkeeping, built in |
| Marketing range | Varies by shop | One skill set | 9 disciplines, one system |
| Cost structure | Agency markup | Salary + benefits + ramp | Scoped retainer or project |
FAQ
The questions compliance officers ask first.
Straight answers, before you ever get on a call, in plain English, not legalese.
Don't see your question?
Ask the founder directly. We usually reply within one business day.
Ask the founder →No. We work alongside your compliance team, outside counsel, or compliance consultant. Our job is to bring you materials already built to your rule map, so review is faster and approvals stick.
Yes. We keep every approved asset and its version history archived and retrievable on request.
Our rule map is a living document. When guidance shifts, we flag affected live assets, propose updated language, and route the changes back through your review workflow.
Most clients work with us on a monthly retainer scoped to a defined set of channels and a review SLA, and one-off projects like a website or a launch can be priced per project. See how we structure engagements. We'll quote only after we understand the rules and registrations you operate under.
No. We are a marketing studio with deep domain fluency, not a law firm. Final regulatory responsibility stays with your firm; we make it dramatically easier to meet.
Request a consultation
Tell us about your firm. We'll send back a plan.
A senior, no jargon conversation, not a junior account manager and a templated deck. We'll come back with something defensible and specific.
Thanks, message received.
You will hear back within one business day.