Privacy Policy
This policy explains, in plain English, what information AAYT collects, how we use it, and the choices you have. AAYT is a marketing firm focused on US financial services companies. This privacy notice should be reviewed by counsel before publishing.
Who we are
AAYT ("we", "us") is a marketing firm serving regulated financial brands. This policy applies to our website and the marketing services we provide. It does not cover the privacy practices of clients whose campaigns we run; those are governed by each client's own policies.
Information we collect
We collect information you give us directly and information collected automatically:
- Information you provide, such as your name, company, work email, and anything you include in a form or message when you request a consultation or a marketing audit.
- Usage information, such as pages visited, referring source, device and browser type, collected through standard analytics.
- Cookies, small files that help the site function and let us measure traffic. See Cookies.
How we use your information
We use the information to respond to your inquiry and prepare a proposal, to operate and improve the site, to measure marketing performance, and to meet legal and recordkeeping obligations. We do not sell your personal information.
How we share information
We share information only with service providers who help us operate (for example, hosting, email, and analytics vendors), when required by law, or in connection with a business transfer. Every provider is bound to use the data only as we direct.
Cookies & tracking
We use essential cookies for core functionality and analytics cookies to understand traffic. You can control cookies through your browser settings; disabling some may affect how the site works. We honor recognized opt-out signals where applicable.
Your choices & rights
Depending on where you live, you may have the right to access, correct, delete, or port your personal information, and to opt out of certain processing. To exercise any of these, contact us and we will respond within the time the law requires.
Data retention
We keep personal information only as long as needed for the purposes described here, or as required by recordkeeping obligations applicable to financial-services marketing, after which we delete or anonymize it.
Security
We use reasonable administrative, technical, and physical safeguards to protect your information. No method of transmission or storage is perfectly secure, so we cannot guarantee absolute security.
Changes to this policy
We may update this policy from time to time. When we do, we will revise the "last updated" date above and, for material changes, provide a more prominent notice.
Contact us
Questions about this policy or your information? Email inquiries@aayt.com or use our contact form.
Questions about this policy? Contact us, or read our Terms and Disclosures.