Privacy Policy

Who we are

AAYT (“we”, “us”) is a marketing firm serving regulated financial brands. This policy applies to our website and the marketing services we provide. It does not cover the privacy practices of clients whose campaigns we run; those are governed by each client’s own policies.

Information we collect

We collect information you give us directly and information collected automatically:

• Information you provide, such as your name, company, work email, and anything you include in a form or message when you request a consultation or a marketing audit.
• Usage information, such as pages visited, referring source, device and browser type, collected through standard analytics.
• Cookies, small files that help the site function and let us measure traffic. See Cookies.

How we use your information

We use the information to respond to your inquiry and prepare a proposal, to operate and improve the site, to measure marketing performance, and to meet legal and recordkeeping obligations. We do not sell your personal information.

How we share information

We may disclose information to service providers that process it on our behalf, including hosting, security, email delivery, analytics, chat, and scheduling providers; when required by law; or in connection with a business transfer. Their handling of information is also governed by their applicable terms and privacy commitments.

Cookies & tracking

We use essential storage for core functionality and analytics and advertising technologies to understand traffic and measure campaigns. These services may receive page and referral URLs, campaign parameters, advertising click identifiers, device and browser settings, approximate location, and interaction events. Form delivery also records request metadata used for security and troubleshooting. You can control cookies and similar storage through your browser settings; disabling some may affect how the site works.

Your choices & rights

Depending on where you live, you may have the right to access, correct, delete, or port your personal information, and to opt out of certain processing. To exercise any of these, contact us and we will respond within the time the law requires.

Data retention

Retention periods depend on the purpose for which information was collected and applicable business, security, legal, and recordkeeping needs. We take steps to delete or anonymize information when it is no longer reasonably needed, subject to legal holds, required records, and routine backup cycles.

Security

We use reasonable administrative, technical, and physical safeguards to protect your information. No method of transmission or storage is perfectly secure, so we cannot guarantee absolute security.

Changes to this policy

We may update this policy from time to time. When we do, we will revise the “last updated” date above and, for material changes, provide a more prominent notice.

Contact us

Questions about this policy or your information? Email inquiries@aayt.com or use our contact form.