Pipeline
Create and advance qualified demand rather than busywork, with priorities tied to measurable commercial results.
Every Engagement Starts With One Question: Where Is Growth Stuck?
AAYT works only in financial services. Marketing should make the business easier to grow, so we read your own data against market evidence, name the constraint, and commit budget to the smallest responsible move that can shift it.
- Financial services only
- Founder-led
- AI-first
What We Are Accountable For
Revenue
Connect marketing decisions to handoffs, opportunities, and conversion so commercial impact stays visible.
Profitability
Build efficient, client-controlled systems that reduce wasted work and spend, and stay usable after the engagement ends.
What Is Evidence-Led Growth Marketing?
It works backward from the commercial results you need to achieve. The difference shows up in what gets decided before a dollar is spent.
Channel-first
- Starts with a channel mix and a media plan
- Reports activity: impressions, clicks, volume of output
- Recommendations arrive as opinion, sourced to experience
- Spend commits first, learning comes after
Evidence-led
- Starts with the commercial decision and the objective behind it
- Names the constraint holding back pipeline, revenue, or profitability
- Every claim carries its source and its evidence state
- Budget commits to the smallest responsible move that can shift it
The method
Data-Led Strategy. AI-First Execution. Senior Judgment Everywhere It Matters.
A disciplined operating model for consequential marketing decisions. Senior judgment sets direction, validates the evidence, and stays accountable for the result. People do the work, and technology is what lets us optimize quality, cost, and speed at the same time instead of trading one for another.
Data-led decisions
Start with the business objective and the best available account, analytics, CRM, customer, competitive, and public evidence.
AI-first execution
Use AI to increase research, analysis, production, quality assurance, personalization, and iteration capacity.
Senior accountability
Senior judgment defines strategy, decides tradeoffs, and approves client-facing work.
Compliance-aware workflows
Build review coordination into the work while your compliance team and counsel retain final approval.
AI-first delivery
Why AI-First Is a Delivery Model, Not a Tool List
Coming from custom software development, we build pipelines and integrations that run against your data and platforms rather than improvised prompts copied between disconnected tools.
That is what makes the capacity real: more evidence reviewed, more variants tested, and a shorter gap between a finding and a change in market.
- AI carries
- Research, synthesis, analysis, production, personalization, quality assurance, and iteration.
- Seniors own
- Objectives, evidence validation, material tradeoffs, and approval of anything client-facing.
- Never automated
- Consequential decisions, and any claim that has not been checked against its source.
Built to stay yours
Built to Keep Working for You, Not to Leave With Us
We hand over access, source files, and the measurement setup as we go, so the systems keep producing pipeline and insight after the engagement ends.
- Core accounts
- Advertising, analytics, and CRM access stays visible and usable to your team.
- First-party data
- Your customer and pipeline information remains client-controlled.
- Approved deliverables
- Final work is documented for continued use, subject to engagement terms and third-party licenses.
Explore the six-system model and the five-step operating sequence →
From the founder
Mike Caha, MBA
Founder, AAYT
Senior judgment stays connected to execution, from the first priority through every decision that follows.
Mike Caha founded AAYT and remains accountable for strategy, consequential decisions, and the quality of client-facing work.
Two decades as an entrepreneur, agency operator, and founder, across paid media, analytics, search, websites, content, and marketing operations. You do not move from a senior conversation to an unbriefed delivery layer.
- $11M+
- Paid media managed
- 20+ Years
- Building growth programs
- Regulated
- Experience delivering in regulated environments
Your top questions, answered
Questions About AAYT
A senior practitioner owns your strategy day to day, and Mike Caha, AAYT's Founder and Head of Client Solutions, stays accountable for consequential decisions, source validation, and final client-facing approval.
Talk Through Your Growth Path With a Senior Practitioner
A 30-minute strategy call. Bring the market and the priority you care about, and we will tell you where the constraint most likely sits and what it would take to move it.