We built the outcome-based marketing firm regulated finance needed.
Marketing that performs and clears review, run by a senior team that builds compliance into the work and stays accountable for both the growth and the record behind it.
What we believe
A few principles that show up in every engagement.
Senior from day one
You work with people who have done this for decades, never a junior account team learning on your time.
Compliance in the brief
Rules are part of the creative constraint from the first draft, not a redline round at the end.
Proof over promises
Every claim substantiated, every result attributed, every asset archived. We show our work.
The founder
Twenty years of growth, built to clear review.
AAYT's founder, Mike Caha, started it on a simple frustration: regulated firms were forced to choose between marketing that performed and marketing that cleared review. Agencies handed over campaigns and left the firm to face the review alone. We built the marketing firm we wished existed: senior from day one, with the rules built into the process, and accountable for both outcomes and the record behind them.
Two decades in outcome-based marketing—and years spent inside the rulebooks—taught us that compliance, done right, is a competitive advantage. The firms that ship cleared work faster simply get more shots on goal.
A different kind of marketing partner
Senior, founder-led, with a system that checks the work against the rules your firm lives by. Here is exactly what that means, and what it does not.
- ✓ A senior team that does the work itself
- ✓ A review system that checks every claim against the rules your firm operates under
- ✓ Accountable for outcomes and the compliance record behind them
- ✓ A partner that works beside your compliance team or counsel
- ✕ A junior account team learning on your time
- ✕ A shop that bolts compliance on at the end
- ✕ A vendor that hands you a campaign and disappears
- ✕ A law firm or your compliance department
Let's build something that clears and converts.
A senior, no-jargon conversation, and a plan that is defensible and specific.