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Service · Proof

Find where pipeline leaks.

Funnel analysis for regulated financial brands. A stage-by-stage look at where prospects drop off, so you fix the leak that is actually costing you pipeline, not the one that feels urgent.

What is funnel analysis in financial services?

Funnel analysis for financial services is the stage-by-stage measurement of how prospects move from first touch to client, used to pinpoint exactly where a regulated firm's pipeline leaks so the highest-impact fix gets prioritized.

Often paired with Conversion tracking, Analytics & reporting and Landing page CRO. We run it for fintech and mortgage & lending.

The compliance angle

Your marketing is regulated. We treat it that way.

SEC Marketing Rule
Performance, testimonials, and comparisons are framed within Rule 206(4)-1.
Rule 206(4)-1
FINRA 2210
Communications with the public stay balanced, substantiated, and fair, with no misleading claims.
Comms with the public
Claims substantiation
Every stat, figure, and superlative is documented and archived before it goes live.
Documented
Recordkeeping
Approved assets and version history, archived and retrievable on request.
Exam-ready

How the engagement works

A repeatable system, not a one-off project, built so compliance is part of the brief and never bolted on at the end.

01 · Audit

Scan & opportunity map

We map where you stand, what is winnable, and which existing assets carry compliance risk.

02 · Strategy

Prioritized plan

A roadmap aligned to AUM, capital, or member growth, scoped to your registrations.

03 · Produce

Compliant execution

Work drafted to your rule map with disclosures built in, then routed for compliance sign-off.

04 · Measure

Results & pipeline

A monthly scorecard tying the work to qualified pipeline your CFO can read.

Common questions

Questions compliance officers ask first

We instrument each stage and measure conversion between them, so the drop-off shows up as a number instead of a hunch.

We often fix measurement first. Reliable conversion tracking is what makes funnel analysis trustworthy, so the two go hand in hand.

Prioritize. We rank the leaks by how much pipeline they cost, so your team fixes the stage that actually moves revenue.

Want to know what is winnable?

Get a free marketing audit: where you stand today, what is winnable, and what to fix first.