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Banking & Credit Unions

Grow deposits, members, and loan demand.

Marketing built for community banks and credit unions. Increase deposits, attract right-fit members, drive loan demand, and improve digital adoption with campaigns your marketing, lending, and compliance teams can all use.

Credit union team reviewing member growth materials
What is banking & credit union marketing?

Banking and credit union marketing is the work of growing deposits, loans, and membership for a community bank or credit union, through community-minded campaigns, content, and digital channels, while meeting FDIC (Part 328) or NCUA (Part 740) advertising and official-sign rules, Truth in Savings, and fair-lending requirements.

The rules that govern you

Review-ready execution behind deposit and member growth.

Official signs & advertising statement
The official advertising statement and FDIC official digital sign or NCUSIF signage placed where the rules require, across web, apps, and print.
Part 328 · 740
Truth in Savings
APY, trigger terms, and “free account” claims shown accurately under Reg DD (banks) or NCUA Part 707 (credit unions).
Reg DD · 707
Deposit-insurance accuracy
No statement that implies broader FDIC or NCUA coverage than applies; pass-through conditions disclosed clearly where relevant.
No misrep
Fair lending
Loan and rate marketing kept clear of ECOA/Reg B and Fair Housing Act risk in targeting and messaging.
ECOA · FHA

Common questions

Questions bank growth teams ask first

We usually start with deposits, new accounts, loan applications, digital adoption, or member acquisition, then map channels and offers to the outcome your team needs most.

Yes. We build the campaign around the offer, audience, and conversion path first, then add the insured-status, Truth in Savings, and fair-lending details needed for review.

Yes. We give compliance a cleaner package to review: claims, sources, disclosures, targeting notes, and version history already organized around the campaign.

Ready to grow deposits and members?

Get a free marketing audit: where outcomes are leaking, what is winnable, and what to fix first.