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Fintech & Digital Assets

Move fast without outrunning the rules.

Marketing built for fintech and digital-asset companies. Ship launches and growth campaigns at startup speed while staying inside UDAAP, lending and payment disclosure rules, FDIC deposit-insurance representation limits, and digital-asset advertising standards.

Fintech team reviewing product screens and app analytics
What is fintech & digital-asset marketing?

Fintech and digital-asset marketing is the work of growing users and activations for a financial-technology or digital-asset product, through performance marketing, content, and lifecycle campaigns, while staying inside UDAAP, product disclosure rules (TILA, EFTA), deposit-insurance representation limits, and digital-asset advertising standards.

The rules that govern you

We build your rulebook into the work.

UDAAP
Claims, fees, and terms stay clear and not misleading, with no unfair, deceptive, or abusive framing.
Dodd-Frank · CFPB
Deposit-insurance representations
No implying FDIC coverage where it does not apply; partner-bank pass-through conditions disclosed, and crypto never shown as insured.
FDIC Part 328
Product disclosure rules
Credit, payment, and deposit features marketed to the rules that govern them, with fair-lending care where you lend.
TILA · EFTA
Digital-asset advertising
Promotions kept clear of securities anti-touting, with money-transmitter and endorsement standards respected.
§17(b) · MTL

Common questions

Questions fintech & digital-asset teams ask

UDAAP prohibits unfair, deceptive, or abusive acts and practices. In marketing it means claims, fees, and terms must be clear and not misleading. We build copy that is honest and substantiated, with disclosures where they belong.

Only if a partner bank actually holds the deposits, the pass-through conditions are met, and they are clearly disclosed. We build those claims to FDIC Part 328 and flag any language that implies coverage that does not apply, including for crypto, which is not FDIC insured.

If you promote digital assets, yes. We keep promotional content clear of securities anti-touting (paid-promotion disclosure under Section 17(b)) and deposit-insurance misrepresentation risk, and flag anything that needs counsel.

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