Move fast without outrunning the rules.
Marketing built for fintech and digital-asset companies. Ship launches and growth campaigns at startup speed while staying inside UDAAP, lending and payment disclosure rules, FDIC deposit-insurance representation limits, and digital-asset advertising standards.
Fintech and digital-asset marketing is the work of growing users and activations for a financial-technology or digital-asset product, through performance marketing, content, and lifecycle campaigns, while staying inside UDAAP, product disclosure rules (TILA, EFTA), deposit-insurance representation limits, and digital-asset advertising standards.
The marketing we run for fintech & digital assets
A senior department that ships at startup speed, with disclosures, deposit-insurance accuracy, and anti-touting checks built into every campaign.
Demand Generation
A full-funnel engine that turns product credibility into qualified pipeline.
Paid Search
Disclosure-vetted, fair-balanced search ads that convert high intent.
Conversion-Focused Web
Sites and pages that convert and disclose, accessible by default.
Conversion Tracking
Consent-based measurement that ties spend to real activations.
Activation & Onboarding
Journeys that turn signups into active, retained users.
Technical SEO
Crawl, speed, and schema fixed at the foundation so content ranks.
The rules that govern you
We build your rulebook into the work.
Common questions
Questions fintech & digital-asset teams ask
UDAAP prohibits unfair, deceptive, or abusive acts and practices. In marketing it means claims, fees, and terms must be clear and not misleading. We build copy that is honest and substantiated, with disclosures where they belong.
Only if a partner bank actually holds the deposits, the pass-through conditions are met, and they are clearly disclosed. We build those claims to FDIC Part 328 and flag any language that implies coverage that does not apply, including for crypto, which is not FDIC insured.
If you promote digital assets, yes. We keep promotional content clear of securities anti-touting (paid-promotion disclosure under Section 17(b)) and deposit-insurance misrepresentation risk, and flag anything that needs counsel.
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