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Service · Lifecycle

Tie channels to pipeline.

Marketing automation for regulated financial brands. The plumbing that connects your channels, CRM, and recordkeeping, so the right message fires on the right trigger and every touch is on-record.

What is financial services marketing automation?

Financial services marketing automation is the connected system of triggers, workflows, and integrations that runs a regulated firm's lifecycle marketing automatically, wiring channels to your CRM and recordkeeping so the right touch fires at the right time and every action is archived.

Often paired with Lead nurture, Email marketing and Conversion tracking. We run it for fintech and asset managers.

The compliance angle

Your marketing is regulated. We treat it that way.

SEC Marketing Rule
Performance, testimonials, and comparisons are framed within Rule 206(4)-1.
Rule 206(4)-1
FINRA 2210
Communications with the public stay balanced, substantiated, and fair, with no misleading claims.
Comms with the public
Claims substantiation
Every stat, figure, and superlative is documented and archived before it goes live.
Documented
Recordkeeping
Approved assets and version history, archived and retrievable on request.
Exam-ready

How the engagement works

A repeatable system, not a one-off project, built so compliance is part of the brief and never bolted on at the end.

01 · Audit

Scan & opportunity map

We map where you stand, what is winnable, and which existing assets carry compliance risk.

02 · Strategy

Prioritized plan

A roadmap aligned to AUM, capital, or member growth, scoped to your registrations.

03 · Produce

Compliant execution

Work drafted to your rule map with disclosures built in, then routed for compliance sign-off.

04 · Measure

Results & pipeline

A monthly scorecard tying the work to qualified pipeline your CFO can read.

Common questions

Questions compliance officers ask first

Nurture, onboarding, routing, scoring, and reporting. Anything routine and rules-based, with disclosures and archiving built into each workflow.

Only if it sends unvetted content. We pre-clear every template and archive every send, so automation reduces risk by making the process consistent and recorded.

We work across the major marketing automation and CRM platforms used in financial services, and we integrate them with your recordkeeping.

Want to know what is winnable?

Get a free marketing audit: where you stand today, what is winnable, and what to fix first.